Growth marketing is an improvement and iteration strategy to retain and acquire paying customers. It is more like a knowledge which is mostly based on explanations that how the world works. You cannot sell a product without marketing because the world needs to know that you are selling it. Growth marketing is one of major integration in product development. As the name implies, it is a strategy to attract more customers to your product.
The very first step of it is to discover the needs of your potential customer and what kind of benefits your product can provide him. When you know your customer and its problems better then you can make your strategy to make any necessary improvements to sell it your product. No business can survive without knowing the requirements of the customer.
Goals of Marketing
Well, the main goal of marketing is to retain the existing customers and acquire new customers to increase the sales and profits of the company.
Retain Customers
The main goal is to improve the satisfaction of existing customers. The man priority will be to ensure their loyalty to your product or service. You can easily sell your product to your existing customer as compared to the new one. The reason is that the old customer is already using your product or service and knows you better. But the new one does not know anything that is why it is difficult to convince the new customers.
Acquiring New Customers
After ensuring the satisfaction of the existing customers, the next step is acquiring new customers. To do that improve your visibility in the marketplace related to your product or service. So, convince them about how your product can solve their problem.
Increase Profit
The third goal is to increase the profits. The main purpose is to explore the new sources for increasing the revenue of the company:
Digital Marketing
With the growing number of internet users, many companies are selling their products and services online. Digital marketing is the use of digital tactics to connect with customers online. There are different strategies like email marketing, digital advertising etc. Moreover, you can use digital marketing to achieve the goals of growth hacking.
SEO
Search engine optimization is a great way to improve your visibility in search engines. Ranking your products page in the top results of google can help you get free and targeted traffic.
Content Marketing
Promoting your brand, lead generation, and traffic growth through content assets is a way of digital marketing. You can use infographics, online broachers, email marketing, EBooks and blog posts for this purpose.
Social Media Marketing
Nowadays most of the people use social websites in their free times. You can promote your content on these social sites to increase traffic, brand awareness and can generate more leads for your business. Moreover, there is some software that you can use on Managed Google Cloud Hosting to promote your content on autopilot on social media websites.
There are also other ways too like Email Marketing, Pay Per Click, Affiliate marketing, Online PR etc.