Here’s your dilemma, the boss has asked you to create a nice PR release to share an announcement with the World. You spend hours crafting a nicely worded release, double check the spelling, the grammar, and you fact check everything – now what? Well, you need to get the news out there. If you have a website you likely have a “News” section (if not then you have a blog), otherwise you need to make one FAST! Most important though, you need to distribute your release. Here’s where I’m going to share a HUGE secret of mine with you that will hopefully make your life easier (Note, ideally this advice is meant for any consultant or small business owner not interested in creating a newswire account on one of those wire services that charge several hundred$$ per release.