I’m constantly amazed at how some marketing, PR, and comms people operate in our industry. I recently noticed a very interesting PR announcement on a popular GeoTech news website – it was a pure fluke that I even noticed it actually. I found it interesting enough that I dug a little deeper and wondered to myself “how did I not know about this?” After searching around a bit I noticed that details of this news could not be found any place online at all… there were no other mentions of it, even the company themselves had no details of the news on their own website. A classic PR Fail and sadly, not isolated… I’ve seen this on many occasions. For marketing departments or anyone for that matter with an interesting announcement how tough can it be to identify most of the major Geo news outlets, evangelists, and vocal social media mavens? Seriously… if a person was to spend just an hour of their time doing a little research, Googling, and searching on the major social networks they could easily develop a pretty decent contact list and easily amplify word of their news tremendously. Sad to see all the effort going into developing an interesting news announcement and then not sharing it (heck, these guys didn’t even mention it on their own Twitter stream). If you happen to be such a marketing person then come on, I’m thinking that you can do much better! As for the interesting news… I could likely reach out and pester the company for info but I think I’ll sit back and wait, maybe they will read this and come up with a more effective way to get their word out.
Marketing people, if you happen to be struggling and wondering how/where to distribute your news, contact me @gletham and perhaps I can help you out… FYI, if you or your company have periodic news to share, feel free to add press @gisuser.com to your contact list!
Some ways to get word out about your news – submit PR to a free newswire service; comment on a relevant LinkedIn group; create a facebook page post; ask your customers and staff to share; create a video on youtube; send news to journalists and popular bloggers; write a blog post; tweet, tweet again