An interesting white paper available from Social Visionary Brian Solis (not familiar with Brian? Check out his website HERE). Brian Solis has been actively writing about new marketing and communications since the mid 90s to document how the Web was redefining the communications industry — he coined PR 2.0 along the way before focusing his efforts on the greater impacts on the future of marketing and media. He was also among the original thought leaders working to organize and define the “Social Media” movement to establish a definitive media category.
It is no longer a question of “to Tweet or not to Tweet.” Tweets are now artifacts of our culture and as such, they symbolize a chapter in societal evolution. See more on Solis’ thoughts on this in this free white paper The State and Future of Twitter
See Also Twitter: Best Practices and Tips