With Google I/o taking place this week there’s no doubt that some of the buzz being generated will be sounding the latest figures that have been released by Comscore regarding the state of the smartphone market in the USA. According to the latest figures, the Android OS from Google is now the leading mobile platform, outpacing RIM with a roughly 35% market share… up significantly since December 2010.
This from Comscore… 72.5 million people in the U.S. owned smartphones during the three months ending in March 2011, up 15 percent from the preceding three-month period. Google Android grew 6.0 percentage points to 34.7 percent market share, while RIM ranked second with 27.1 percent. Apple grew 0.5 points to 25.5 percent share, followed by Microsoft (7.5 percent) and Palm (2.8 percent). See more details of the latest research HERE
Top Smartphone Platforms 3 Month Avg. Ending Mar. 2011 vs. 3 Month Avg. Ending Dec. 2010 Total U.S. Smartphone Subscribers Ages 13+ Source: comScore MobiLens |
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Share (%) of Smartphone Subscribers | |||
Dec-10 | Mar-11 | Point Change | |
Total Smartphone Subscribers | 100.0% | 100.0% | N/A |
28.7% | 34.7% | 6.0 | |
RIM | 31.6% | 27.1% | -4.5 |
Apple | 25.0% | 25.5% | 0.5 |
Microsoft | 8.4% | 7.5% | -0.9 |
Palm | 3.7% | 2.8% | -0.9 |