Some interesting research findings released today confirm what many would suspect, computer usage, smartphone ownership, and facebook penetration is soaring… The percentage of Americans age 12 and older who have a smartphone has more than doubled in the past year, from 14 percent to 31 percent of the population according to the new national survey from Arbitron Inc. Among the many other findings:
- Facebook is now being used by a majority of all Americans age 12 and over (51%)
- A majority of American households now have two or more computers (51%)
- Usage of online radio is up significantly, with weekly usage of all forms of online radio having doubled in the last five years; self-reported weekly time spent with online radio is now nearly 10 hours (9 hours 47 minutes).
- Daily time spent with TV, Radio and the Internet daily usage now at 8 hours 11 minutes compared to 6 hours 50 minutes in 2001.
- Just under one-third of all Americans (31%) have plugged an MP3 player such as an Apple iPod into their car stereo systems.
- One in ten Americans report listening to Pandora Internet Radio in the week before they were surveyed.
- Among the 81% of American households with Internet access, two-thirds now have a Wi-Fi network installed.
- More than one-tenth of all cell phone owners have listened to online radio streamed in their cars by connecting their phones to their car stereo system.
