I’m a fan of Augmented Reality technology… already embraced by consumers with some really cool uses, the amazing enterprise uses of AR are staggering to say the least. Today metaio released details of yet another cool use of AR via their junaio platform – interactive TV!
Some details from metaio… Yesterday was a historic day for television. For the first time ever, viewers could actively participate in a live television show and react to things shown on the TV screen by simply using a smartphone and the augmented reality browser junaio. The occasion was a live quiz of the popular German science show ProSieben “Galileo” and it was just like having a TV set with a touch screen. Pointing the phone`s camera at the displayed choice of answers and clicking on one of the options was all that was needed to get instant feedback on whether the viewer`s choice was right and how well he was doing compared to others. This interesting breakthrough technology could open up many new opportunities for news networks and popular shows like “American Idol”.
The number of junaio downloads was staggering, and for ProSieben “Galileo”, who advertised the show well in advance, it was a huge success. See more details HERE