Got a great idea for a mobile app or location aware service that targets the consumers of a specific brand or product? The GSMA today announced that it is now accepting entries for its Brand App Challenge – a competition in which mobile application developers create “brand apps” for a select group of global consumer brands. Developers will compete by creating customised mobile apps for the participating brand sponsors based on the objectives and guidance provided by the individual brands. The apps will address a wide range of mobile operating systems including Android, Apple iOs, BlackBerry OS 6, HP webOS, Symbian and Windows Phone 7. See more news HERE or details on the submission process and more, please visit http://www.mobileappchallenge.com/app-challenges/brandappchallenge/