This out of Qualcomm’s Dev program, a new SDK for developers interested in AR. Qualcomm’s AR platform, which includes the AR SDK, uses computer vision technology to align graphics tightly with underlying objects. The approach is an evolution from current AR techniques that use a phone’s GPS and compass for mapping applications. Vision-based AR enables a fundamentally different user experience in which graphics appear as if they are anchored to real world objects. Qualcomm’s SDK provides developers with an advanced feature set, allowing for augmentation of everyday images on printed media, as well as simple 3D objects such as boxes used for product packaging. Download at developer.qualcomm.com/ar