An interesting social tip… I recently received an email promoting a new book about social media. Sure we all seem to get bombarded with this stuff lately, however, upon reading through the PR I have to admit that I was impressed with the topics that are being raised in this publication – definitely topics of interest to many businesses that are grappling with their social media strategy or just trying to figure out how to start (or if they should start). From the author… Businesses can gain a lot from building a “Social Nation,” says Barry Libert, but only if you’re networking smart.
If you were to make a list of up-and-coming business trends, social media strategies would probably be near the top. Actually, scratch that “up-and-coming” part social media is already here. However, thousands of companies are rushing headlong into the profile-creating, news-tweeting, blog-posting frenzy…only to find that their valiant efforts are not getting the results they had hoped. If you’re looking for fans, followers, and friends to build a Social Nation around your business, don’t panic, says Barry Libert. There is simple advice that will help businesses avoid the pitfalls and make a strong online impact. Libert goes on to address 10 interesting topic areas of discussion – all of which are fine points for you and your business to address when plotting a social media strategy:
Pitfall #1: Running a Social Nation like a traditional business.
Pitfall #2: Under investing in social initiatives and abandoning them too soon.
Pitfall #3: Neglecting to find ways to encourage and inspire your Social Nation’s followers and fans.
Pitfall #4: Relying on a “build-it-and-they-will-come” mentality.
Pitfall #5: Delaying the process of going social.
Pitfall #6: Underestimating the power of a Social Nation.
Pitfall #7: Neglecting employees, partners, investors, or customers when building your Social Nation.
Pitfall #8: Relying on traditional approaches when designing your Social Nation.
Pitfall #9: Developing your own social software and analytics solutions.
Pitfall #10: Getting caught without partners to help you succeed.
Building a new Social Nation isn’t just about a paradigm shift in technology. It also requires a business and cultural shift in how your company is organized and run. Now is the time for leaders, their organizations, and you to find a way to connect to individuals – be they coworkers, investors, customers, or partners – on personal and social levels. Check out details of the Book HERE in the official announcement