Have you checked in via facebook Places yet? Apparently, its official that as of today even users in Canada can use the service as well – for some reason Canada always gets access to these new resources a few weeks after the rest of the planet! A tip for business owners… For business owners, it might be advisable to check into your place of business, this will result in your business being entered into the “Places” database, then you can claim your business and add/edit relevant information about your business.
Archives for September 24, 2010
An interesting social tip… I recently received an email promoting a new book about social media. Sure we all seem to get bombarded with this stuff lately, however, upon reading through the PR I have to admit that I was impressed with the topics that are being raised in this publication – definitely topics of interest to many businesses that are grappling with their social media strategy or just trying to figure out how to start (or if they should start). From the author… Businesses can gain a lot from building a “Social Nation,” says Barry Libert, but only if you’re networking smart.
If you were to make a list of up-and-coming business trends, social media strategies would probably be near the top. Actually, scratch that “up-and-coming” part social media is already here. However, thousands of companies are rushing headlong into the profile-creating, news-tweeting, blog-posting frenzy…only to find that their valiant efforts are not getting the results they had hoped. If you’re looking for fans, followers, and friends to build a Social Nation around your business, don’t panic, says Barry Libert. There is simple advice that will help businesses avoid the pitfalls and make a strong online impact. Libert goes on to address 10 interesting topic areas of discussion – all of which are fine points for you and your business to address when plotting a social media strategy:
Pitfall #1: Running a Social Nation like a traditional business.
Pitfall #2: Under investing in social initiatives and abandoning them too soon.
Pitfall #3: Neglecting to find ways to encourage and inspire your Social Nation’s followers and fans.
Pitfall #4: Relying on a “build-it-and-they-will-come” mentality.
Pitfall #5: Delaying the process of going social.
Pitfall #6: Underestimating the power of a Social Nation.
Pitfall #7: Neglecting employees, partners, investors, or customers when building your Social Nation.
Pitfall #8: Relying on traditional approaches when designing your Social Nation.
Pitfall #9: Developing your own social software and analytics solutions.
Pitfall #10: Getting caught without partners to help you succeed.
Building a new Social Nation isn’t just about a paradigm shift in technology. It also requires a business and cultural shift in how your company is organized and run. Now is the time for leaders, their organizations, and you to find a way to connect to individuals – be they coworkers, investors, customers, or partners – on personal and social levels. Check out details of the Book HERE in the official announcement
A short reminder here that the date has been set for next year’s O’reilly WHERE2.0 event #where20. Mark your calendars, April 19-21, 2011 at the Hyatt Regency Santa Clara in Santa Clara, California. A little about the event… In its seventh year, Where 2.0 examines the global progress of location-aware technology at this exciting and fiercely competitive crossroads.
If you’ve never been, Where2.0 is a fantastic networking opportunity, bringing together developers, geohacks, geogeeks, and top innovators from the GIS, Geo Tech, LBS, mobile, and social location space. If you want to see and hear about cool, geeky, social, mobile, location technology, apps, and services then Where2.0 is a must to take in (in person or virtually).
A reminder, if you’re intersted in presenting in some form, Proposals will be accepted through October 25, 2010 at: where2conf.com/where2011/public/cfp/127
See more details in this official PR – and remember, the OFFICIAL event hashtag on Twitter is #where20 – see below for images from Where2.0 2008.