I’ve always been a huge fan of any GIS/Geo Tech companies providing apps, services, and solutions that are tailored to the business user, small and large- in my mind still a relatively untapped market with a wealth of opportunity, particularly in mobile! And so, I was interested to hear that Esri is offering up a free webinar this week on Retail Traffic and localization – Scheduled for Thursday Sept 9, 2 PM EST – See more details and Register HERE. About the webinar:
80% of all business data has a geographic component. Geographic Information Systems (GIS) provide location intelligence by leveraging business data to present better analytics and new insight not possible with other systems. Smart organizations are using GIS to localize their business across real estate, marketing, merchandising, and the supply chain. For example, retailers are improving their merchandise mix and optimizing their store networks performance to increase revenue.
During this webinar attendees will learn how to:
- Implement strategies to rank, score, and optimize store size and format
- Improve alignment with categories and buying patterns to meet store and channel demand
- Embed place-based decision making to reduce competition and optimize revenues
- Avoid costly merchandising and marketing mistakes by getting the product and service mix right