An interesting web service from PressDoc helps companies to create a press release ready for distribution but with a social media focus – just this morning we received a PR from junaio that took advantage of this service. Once a company has created their PR release, all the required components ready for pitching via social media will be included. Not just a basic, hohum release, a PressDoc release will contain some interesting components including:
- company info
- the social media pitch (a short blurb with short url, ideal for posting to Twitter)
- brief summary (useful for use by bloggers)
- the details (ideal for publishing on via online news resource – like GISuser.com)
- relevant weblinks
- quotes
- images that are useful for the media
- videos
- Twitter stream with latest updates
Here’s a sample PressDoc Social Media release – see also http://pressdoc.com/ Note: there is a small fee associated with publishing your PR using PressDoc. However, even if you elect not to upgrade, using the service to create a draft social PR release could be very useful, particularly for those not familiar with press release formatting.