More local for Google perhaps! Google is rumored to have tabled a $500m offer for local social network Yelp. According to Adam Bunn, Head of SEO at Greenlight, the UK’s independent search marketing agency, if the deal goes through, it will be a major acquisition for Google giving it direct access to a wealth of data that could make its local search offering much better. Bunn also points out the huge potential for Google to sell targeted ads and how Microsoft has quite likely been the trigger for Google’s reactionary move. Full comments in this submission from Greenlight – recall, Yelp contains hundreds of thousands of reviews on local businesses and services, covering hundreds of towns and cities and pretty much every vertical you can imagine, and boasts over a quarter of a million users across the UK, US and Canada.