Some interesting stuff regarding Google’s handling and indexing of PR releases – and I know that if your business is Geotech that you send your press releases to GISuser.com! This from CyberAlert… Those questioning the value of press releases may wish to consider a recent, small and little-noticed change in Google’s search algorithm. The change, first reported by Reuters, allows press releases to outrank media articles reporting the news. Google increased the number of sources permitted the “In the news,” a section within general search results. Only links from bona fide news sites appeared in the section previously.
I just love big data analytics… case in point, Estately recently ran a bunch of Google search queries through Google analytics in order to come up with an interesting map that reveals just which search trends are hot for each State – not surprisingly, they found some interesting results!
The results ranged from mildly amusing to completely disturbing. No doubt this information will come in handy for anyone trying to decide which state they want to buy a home in, especially for those curious how their potential neighbors spend their time online.
Some fun results include: Idaho searching for bigfoot, Arizona infatuated with UFOs, Maine seems to enjoy cat pics, and Alabama on the hunt it seems for God!
In what is being termed location-aware web browsing, Firefox is boasting location provisioning in release 3.5. The idea is that users will be asked where you are in an effort to deliver more relevant, local content to your search results. When using mapping functionality, the idea is that the browser will know where you are so all you need to do is enter where you want to go in order to get directions etc… Location browsing is totally optional, however, you can set it up by entering the following in the url browser bar – Type
geo.enabled See more at http://www.mozilla.com/en-US/firefox/geolocation/
Recall that this week Microsoft announced the launch of an exciting new search product called Bing. The new site will begin rolling out on June 1st and will be available to the world on June 3rd at www.Bing.com. So what does this mean for the Virtual Earth brand and Microsoft’s web mapping services? From Microsoft, a rep informs us that Location information, mapping, and imagery are important investment areas for online search. Therefore, Microsoft has taken this opportunity to align the brand names of their mapping products and on June 1, the mapping platform brand will change from Microsoft Virtual Earth to Bing maps for enterprise (Bing.com/maps).
What this means to you as a Virtual Earth user (source: Microsoft):
· If you’re using the Virtual Earth, MapPoint™ Web Service, or Multimap APIs, the logo on your maps will change to Bing automatically on June 1. This is a logo change and does not affect performance or functionality.
· You will see updates to our Web sites and case studies over the coming weeks, where Bing maps for enterprise will replace references to Virtual Earth.