Marketing is taking on a leading role in the digital transformation. Traditional campaign management has become worn out and is giving way to dynamic real-time communication. The Internet of Things opens up a number of new communication channels, contexts and data sources. Mobile marketing no longer only consists of mobile optimised measures but now also incorporates the context of use and location-based services.
Image Credit: locstars.com [Read more…] about Top Marketing Trends include Geo-fencing, Beacons, Location-based Context