Marketing is taking on a leading role in the digital transformation. Traditional campaign management has become worn out and is giving way to dynamic real-time communication. The Internet of Things opens up a number of new communication channels, contexts and data sources. Mobile marketing no longer only consists of mobile optimised measures but now also incorporates the context of use and location-based services.
Image Credit: locstars.com [Read more…] about Top Marketing Trends include Geo-fencing, Beacons, Location-based Context
Something for FB fans who are are unsure how much location data their are sharing… Facebook users can easily access their entire location history. Essentially, this is all the places where you use the facebook “checkin” feature.
It seems that even in this day of privacy concerns that adults are still relatively comfortable with sharing their location, particularly for safety. That’s what the findings of a survey of some 1,100+ smartphone users has shown.