GIS is all about the data, it always has been and I’ve been preaching that since 1999 I believe. ArcGIS Online is the platform, however, without rich, 3D data, what’s the point right? ArcGIS Online is the gateway that Esri wants you to use as your access point for feature rich, 3D, raster and vector data and media. As AGO matures we are now hearing about the next step in the evolution – The Living Atlas http://doc.arcgis.com/en/living-atlas/. The Living Atlas was a focal point of Jack Dangermond’s plenary keynote at ESRIUC on Monday morning, with demos spinning on the Globe and Jack encouraging the user community to use it and contribute – yes, it also made my list of 10 things that turned my head at ESRIUC!