Sharing information is fast and simple (perhaps too easy) and for many, it really is quite tempting to over-share, however, while doing so you may also be giving up loads of personal information without even realizing it. Case in point, Facebook. Facebook is by far, the most popular social network out there where people are giving up their personal information or their friends are giving it up. There’s a number of things that could be happening with your posts or posts about you on Facebook that may be giving up more information than you really are comfortable with.
An interesting data visualization to share with colleagues and others interested in social media as part of their marketing mix. The infographic points out that, although companies continue to increase their social media marketing spend, they don’t do a particularly good job at engaging consumers through social media, and they still struggle to determine the return on their investment. Some of the data shared in the stuy findings include a look at popular social platforms, brands that are winning, and social spending. Overall US spending on social media marketing continues to climb, exceeding $7.5 billion in 2014. Two-thirds of companies surveyed by Adweek report having a dedicated social media team.
The infographic comes from the sociallyaware blog
Social media accounts require constant upkeep to keep your customers engaged. Luckily, there are a number of well-designed apps that keep you on schedule and support you in your social media endeavors:
I’m a big fan of social sharing, however, I’m also a huge fan of having access to my data, in particular, data shared along with location information. Most social sharing services support location tagging, however, they don’t really make it easy for you to access or even download your location history. That doesn’t mean it isn’t possible though! I’ve done a little digging into the popular services and have managed to find a number of hacks and tricks for accessing some of these data. One handy trick is enabled by using the very awesome IFTTT tool.
Some interesting research from LifeLock reveals that International travelers are at a heightened risk for identity theft, particularly for those who frequently post to social media!
Though certain locations have higher risks than others, regardless of the destination, LifeLock recommends that travelers plan ahead and pack light to help protect against losing valuables.
Looking at Twitter for some added exposure and marketing? Consider The new, Twitter website cards – note, you’ll need a Twitter ads account in order to get started. So, what are website cards? To help you connect Twitter’s valuable users with your site, you can use an ad unit called a Website Card with your Tweets.
Yes indeed, we love social media just as much as the other guy and you can find us on most of the popular “must have” social channels. Images are a huge part of our social strategy, particularly as it is well known that a good image can really drive engagement. So how to optimize images (or maps) for a good social media strategy? Thanks to the good people at HootSuite, here’s a pretty handy list of the optimal dimensions for an image shared on top social networks:
I gotta admit, I’m really tired of hearing from people that they think Twitter is simply a waste of time, or a stupid social network for boasting about your cat or where you eat or for sharing a selfie etc… Seriously, if you think that’s what Twitter is all about then you are missing out. And if you happen to be a “technology professional” and have that mind-set, I’d seriously also have to question your technology skills and the lack of an open mind that you bring to your work and your personal life. In short… crawl out from under that rock!
There’s many ways to use Twitter. There’s no right or wrong way to use it and the possibilities are seemingly endless. To say that using Twitter is silly and/or a waste of time is very short sighted. Read on for 10 Things you can easily do with Twitter that will make you love it, even if you hate it!
We all know this, people will Google you, and in particular, if you happen to be in the search for a new job, a contract, or other employment related position, the chances are very high (estimated at 75%) that the hiring agent, HR person, or contractor will Google you. So what will the find? Hopefully you’ve checked and hopefully you’ve worked hard to develop a positive online presence.
A recent article titled “5 Google Results That Can destroy your Career” addresses this topic and indeed it is a very good reminder. So what kind of results does the author warn you to be aware of? [Read more…]
So, here it is, foursquare (R8) with a completely new look and feel. I’m still poking around with it and trying to figure out what’s up with the app. I have to admit, it really does feel more personalized, this thanks to the learning about me that the app wants to initiate – right from the get-go after the update you’ll be promoted to tell foursquare all about your likes, I assume so the app can make relevant recommendations.