Are you running Windows 10 yet? According to Microsoft Windows 10 is familiar and easy to use, with lots of similarities to Windows 7 including the Start menu. It starts up and resumes fast, has more built-in security to help keep you safe, and is designed to work with software and hardware you already have. So if you happen to be planning an upgrade, here’s a tip for a resource that could help you a little.
Celltick, a global leader in home screen marketing have shared a wealth of behavioral data for their latest report entitled, “Global trends in Android use 2015.” Among the key findings: the vast majority of smartphones in Asia (71 percent) and the Middle East and Africa continue to be configured with English. Facebook might be ubiquitous, but Facebook Messenger is only popular on low-end phones; amongst the higher-end handsets, Skype is the most common application installed.
“Introduction to Windows 10 Security (a $24.95 value) FREE for a limited time” An 87 page, fully updated guide to understanding security in Windows 10.
Some interesting research looks at the state of the PC market… findings from IDC show a year-on-year decline of -11.8%
Here’s a handy dataviz resource – Marketer’s Guide to Infographics — There is a reason why Instagram and Pinterest are two of the fastest growing social networks — visuals still work. Infographics make points visually while also being portable and easily share
From Expedia, a fun way to kick off the summer road trip season. Data from this year’s effort indicated that “The Texter” generates the most fury among pre-established categories of American drivers, earning scorn of 26 percent of 1,000 respondents. Rounding out the top five, “The Tailgater” (13 percent) ranked second, narrowly edging out “The Left Lane Hog” (12 percent), “The Crawler” (10 percent), and one of my least favorites “The Multitasker (7 percent).
Some new research on trends in mobility… According to Forrester, there will be one billion smartphone consumers by 2016, with 257 million smartphones and 126 million tablets in the U.S. alone. Businesses will implement the following five trends in response to this mobile movement, transforming how we experience shopping, business collaboration, travel and marketing.
1. Ultra-Personalization in Mobile Marketing: Businesses will capture a user’s context to create better results for marketing campaigns by ensuring that every customer, worker and supplier is hyper-productive and engaged. [Read more…]
Just in time for the Superbowl… a new study that compares Life in Boston and Seattle… The real estate brokerage ranks each city based on factors like income, housing, education and transportation, and declares Seattle as the winner.
According to Comscore, the Number of Americans Who Own Smartphones Surpasses 150 Million. 152.5 million people in the U.S. owned smartphones (63.8 percent mobile market penetration) during the three months ending in November, up 3 percent since August. Apple ranked as the top OEM with 41.2 percent of U.S. smartphone subscribers (up 0.5 percentage points from August). Samsung ranked second with 26 percent market share (up 1.7 percentage points), followed by Motorola with 6.7 percent, LG with 6.5 percent and HTC with 6.4 percent.
Overall, Apple is winning as the OEM provider of choice with a 40.7% marketshare, however, Android is leading the smartphone platform race with 51.6% marketshare. Android ranked as the top smartphone platform in November with 51.9 percent market share (up 0.3 percentage points), followed by Apple with 41.2 percent (up 0.5 percentage points), BlackBerry with 3.5 percent, Microsoft with 3.1 percent and Symbian with 0.2 percent.
No huge surprise here I guess as research has shown that men and women differ in their use of mobile social media. For example, 38% of women play games on their smartphones and they outnumber men by 10%, 13% of men use social media for dating in comparison to only 7% of women, and 71% of women on Facebook are willing to ‘like’ a brand for deals. Only 18% of men do that. Apparently, the gender difference revolves around three distinct areas: our personal and professional relationships, the need for information and entertainment, and consumer behavior.