Celltick, a global leader in home screen marketing have shared a wealth of behavioral data for their latest report entitled, “Global trends in Android use 2015.” Among the key findings: the vast majority of smartphones in Asia (71 percent) and the Middle East and Africa continue to be configured with English. Facebook might be ubiquitous, but Facebook Messenger is only popular on low-end phones; amongst the higher-end handsets, Skype is the most common application installed.
