Some new research on trends in mobility… According to Forrester, there will be one billion smartphone consumers by 2016, with 257 million smartphones and 126 million tablets in the U.S. alone. Businesses will implement the following five trends in response to this mobile movement, transforming how we experience shopping, business collaboration, travel and marketing.
1. Ultra-Personalization in Mobile Marketing: Businesses will capture a user’s context to create better results for marketing campaigns by ensuring that every customer, worker and supplier is hyper-productive and engaged. [Read more…]