This is a challenging time for all of us. BUT, it is also the greatest opportunity we’ve ever seen for marketing professionals.
In his seventh book, Corona Marketing, Joe Pulizzi dives into 13 steps a marketing professional needs to take NOW to achieve massive success once the crisis is over.
The definitive primer to surviving the pandemic.
Here are the 13 steps…
- Reset Your Marketing Goals
- Focus on Finding the Believers
- Update Your Content Mission
- Revisit Your Content Tilt
- Develop an Internal Marketing Initiative
- Inject Life into Your Email Newsletter
- Do One Great Thing
- Steal Audience
- Leverage the Best Talent in the World
- Prepare for Multiple Lines of Revenue
- Get Ready for an Asset Sale
- Start Killing Social Channels
- Once in the Clear, Diversify Like Crazy