Celltick, a global leader in home screen marketing have shared a wealth of behavioral data for their latest report entitled, “Global trends in Android use 2015.” Among the key findings: the vast majority of smartphones in Asia (71 percent) and the Middle East and Africa continue to be configured with English. Facebook might be ubiquitous, but Facebook Messenger is only popular on low-end phones; amongst the higher-end handsets, Skype is the most common application installed.
findings from VisionMobile’s report include:
- Smartphone users in India interact with their phones more than twice as often as their European counterparts. Indian users unlock or glance at their phone up to 36 times an hour, compared to a peak of 16 times an hour in the U.S.
- New versions of Android often take time to expand in key mobile growth regions, with only six percent of South Asia users currently deploying it.
- Brazilians spend almost three-quarters of their time on Wi-Fi networks, which is a reflection of their urban lifestyle; in contrast, the Japanese use cellular connections 65 percent of the time, thanks to cheap and fast cellular data network investments alongside slow Wi-Fi deployment.
- Americans aren’t as addicted to Wi-Fi as they appear, spending only 55 percent of their time over Wi-Fi, the rest on cellular networks.
A full report can be found here (http://bit.ly/1Z2zzaD).