Sounds simple enough right? Jot down 140 characters (max) and hit send, that’s it! Well, indeed that is what most people do, however, it really isn’t that simple, particularly if you expect some engagement. Thanks to the crew at Hootsuite, they’ve reminded us of several important elements that you must consider when crafting a tweet – some good reminders here.

And so, the next time you craft a tweet consider these 5 things:

• Your Tweet should be around 90-100 characters, should be engaging, show off your brand personality, and include a call to action
• Hyperlink using a shortening service (like ow.ly or bit.ly)
• Add reach by using a relevant hashtag
• Include an image or video
• Track the results

Handy stuff from Hootsuite