A nice, real case study looks at an effort by the Cleveland Cavs to deliver a cool and fun experience to fans using proximity beacon technology
Fans who elect to opt-in to receive push notifications via the Cavaliers app will receive notifications while inside Quicken Loans Arena for Cavs games that are tailored specifically to their physical location, activities, time and personal interests. The Gimbal platform capabilities include:
- Welcome messages and exclusive video content for fans as they enter and explore different areas of the arena
- Exclusive content delivered by points of interest, such as the 1976 Miracle of Richfield video highlights, viewable when fans pass the display of the original hardwood classic court from the Richfield Coliseum
- Promotional incentives and giveaways to fans who attend games
- Reminders about game times and to pick up 50/50 raffles tickets when volunteers are close by
- Fan-controlled privacy with up-front opt-in, so engagement is only on the terms the fan wants