AddThis has shared an interesting post that reveals some of the best times for social sharing over the Holiday Season – Tips for best day and time to post to Twitter, facebook, LinkedIn and Pinterest are provided
From the post…
This past spring, we published the best times to post on social media. The post was so popularthat we decided to look at the times of peak engagement during the holidays. Holidays are full of recipe searching, gift shopping, and decorating madness––all of which we witnessed in the clicks and shares across our network. That means your audience is actively engaged, but when and where?
We looked at this year’s peak engagement times for Facebook, Twitter, LinkedIn, and Pinterest during November 17 through December 7. In our research, kept in mind the surge of online traffic many sites experienced during Black Friday and Cyber Monday traffic. All the times listed here are in U.S. Eastern Time.
Shares in the Morning, Clicks in the Afternoon
People are sharing to Facebook, Twitter, and LinkedIn mostly in the mornings, but are generally more likely to click on content within these services in the afternoon beginning at 3PM. Pinterest users both share and click content as they unwind at night, starting at 8PM