As a GeoGeek who’s also craft beer crazy this one is right up my alley – and likely yours too! The Denver Beer Co. is GPS tagging special cans of beer with secret locations for a beer photo challenge!
Here’s the deal… Denver Beer Co. (DBC) is releasing two of its most popular brews in 12-ounce cans from Ball Corporation (NYSE: BLL). DBC utilized Ball’s new Dynamark™ variable printing technology to mark each can of Incredible Pedal and Graham Cracker Porter with one of 24 distinct GPS coordinates. These coordinates correspond to locations in Colorado, for a total of 24 unique secret locations. The promotion, dubbed the DBC Explorer Challenge, requires participants to visit all 24 locations and take a photo in each spot to be eligible for the grand prize – free Denver Beer Co. beer for one year.