Something new for business from AT&T – AT&Tplans to pilot a new service that arms companies with the ability to confirm the location of participating customers who opt-in to advanced protection against fraud when they travel internationally.
The new Location Information Services capability, which is enabled through an application program interface (API), can proactively notify companies when their customers who opt-in for the service arrive in a new country. For example-
- A credit card company could confirm its customer has traveled to a new country as soon as she lands and turns on her mobile device.
- The capability can help credit card companies make more informed decisions, such as whether to approve or decline purchases in an international country.
- A company could also use the new capability to track the movement of equipment, which could help prevent stolen assets.
- A hospitality company may offer an enhanced experience for travelers and reference a customer’s location to provide local restaurant listings
AT&T plans to make the new Location Information Services capability available in more than 150 countries. The company will begin a pilot this summer, and expects to deploy the service to enterprise customers later this year.