AT&T Location-Based Service to Help Companies Prevent Fraud

Something new for business from AT&T – AT&Tplans to pilot a new service that arms companies with the ability to confirm the location of participating customers who opt-in to advanced protection against fraud when they travel internationally.

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The new Location Information Services capability, which is enabled through an application program interface (API), can proactively notify companies when their customers who opt-in for the service arrive in a new country. For example-

  • A credit card company could confirm its customer has traveled to a new country as soon as she lands and turns on her mobile device.
  • The capability can help credit card companies make more informed decisions, such as whether to approve or decline purchases in an international country.
  • A company could also use the new capability to track the movement of equipment, which could help prevent stolen assets.
  • A hospitality company may offer an enhanced experience for travelers and reference a customer’s location to provide local restaurant listings

AT&T plans to make the new Location Information Services capability available in more than 150 countries. The company will begin a pilot this summer, and expects to deploy the service to enterprise customers later this year.

Read more HERE

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