Instagram is huge, there’s no question about that. Instagram is also very social and it’s a great way to engage your friends, customers and others. People really enjoy sharing moments they capture and Instagram also has a pretty nice user engagement level so it’s a very worthwhile use of your time. To date I haven’t seen a ton of usage by companies, however, one group in the GeoTech / CAD/surveying space is doing a nice job with it – enter the Faro 3D Documentaztion Conference Instagram competition. The event is encouraging attendees to post pictures to instagram and tag them with the #Faro3D2013 hashtag and share – given that many, if not most, Instagram users also connect their accounts to Twitter this is a great way to encourage socializing and sharing by event attendees.
The company has a nice contest page on the event website where all the photos can be seen (nice hack) and links to all the related social properties are found.. nice stuff by Faro!