Week-End Reading – Free eBooks on Social Media for Small Business

Social Media for business… I’m sure you, the boss, or your colleagues have had meetings or discussions about the topic. A good place to get the wheels turning and start the research is via some of the handy white papers and e-books from the likes of hubspot, hootsuite and others. The following are just a few handy resources that I’ve recently downloaded and added to my iPad iBooks library… enjoy

Guide to New Facebook Business Page Timelines – Many businesses fear the changes the Facebook Business Page Timeline has brought about. So the sooner you get familiar with the new page design, the bigger competitive advantage you can gain

42 Rules for Growing Enterprise – Marketing, sales, and business development executives face constant pressure to boost revenue. This book is a brainstorming tool meant to provoke discussion and creativity within executive teams who are looking to boost their top line numbers.

All Aboard the Pinterest Train: Your Express Track to Powerful Marketing on Pinterest – A recent stat showed that Pinterest generates more monthly usage than Twitter, LinkedIn, and Google+ combined! Whether you’re already Pinning like crazy and suffering from Pinsomnia or just exploring how Pinterest might be relevant for your business, somewhere in this 40-page eBook

Best Practices – How to Implement Live Chat: Throughout the report, Netop will draw from their experience as a market-leading chat provider and share the real-world experiences of their customers. Their hope is to help your organization implement a smooth launch of online chat on your website, for improved conversions, increased online sales and more efficient customer service

How to Attract Customers with Twitter –  The biggest mistake marketers make with Twitter is not realizing its full potential as a way to bring in more revenue.Yes, Twitter is a place for engagement with followers; but it’s also a place to generate leads and drive new sales for your organization.This eBook, with a foreword by Laura Fitton, the author of Twitter for Dummies, explains how to use the social network to drive real business results.

Learning LinkedIn From the Experts: How to Build a Powerful Business Presence on LinkedIn” – In HubSpot’s newest eBook, “Learning LinkedIn from the Experts”, five LinkedIn specialists provide key insight into how you can use LinkedIn to successfully grow your network and business