In North America much of the mindset of the consumer is that iPhone completely dominates the smartphone market. the reality though is that Samsung is the Global leader in smartphone sales, and its not even close! Sales have been brisk and the numbers are out for !3 2012… According to IDC, the worldwide smartphone market vendors shipped 179.7 million units in 3Q12 compared to 123.7 million units in 3Q11 – that’s a 45.3% year-over-year growth. The real loser though is Nokia who is no longer in the Top 5 list, being ousted by RIM. Highlights from the report:
- Samsung maintained its leadership position in the worldwide smartphone market, posting another record quarter for itself and the industry, and more than double the total volume of its next closest competitor, Apple.
- Apple iPhone shipments finished the quarter nearly flat from the previous quarter, reaching a total of 26.9 million units. Although the iPhone 5 was only on the market for one week in 3Q12, the aggressive rollout of the device resulted in more than 5 million iPhones sold in the first weekend of availability
- Research In Motion’s shipment volumes appear to have flattened though the company posted the second-highest year-over-year decline of any the leading vendors.
- ZTE finished among the top 5 smartphone vendors globally thanks to continued international diversification efforts last quarter.
- HTC clung to the number 5 smartphone spot last quarter thanks to sales of key models such as the HTC One X and the EVO 4G.