I’ve touched on this topic many times, however, the constant flow of poorly created press releases just continues. Perhaps the biggest gripe that I have as a person who depends on PR releases to inform and also to share with readers, is that marketing people seem to have this infatuation with the PDF document. Indeed they may look nice and pretty, however, as a marketing person that should be the least of your concerns… honestly I could care less how nice your PR announcement looks! I’m after the story, the meat and for that I need simple text.

We’ve heard it before but the best solution for this is to Keep It Simple Stupid!  The following are a few resources that I’ve shared over the years and are useful for anyone who continues to struggle with developing their corporate PR:

• How to Write an Effective Press Release in One Hour or Less and 8 Useful Tips
• 5 Ways to Make Sure Your Press Release Doesn’t Suck
• 10 Things That You Should Be Including In Your Press Release