Indeed there’s many changes going on at Twitter these days but what does that mean for you, the user? Well, with Twitter you never really know and for the user Twitter really can be defined as being useful for many various things. To some Twitter is a personal bulletin board for sharing thoughts and tips, for others Twitter may be an engagement platform for customer service, for many it may simply be an extended RSS feed used to amplify ones reach… there really is many uses for Twitter – perhaps too many. As a result Twitter is clamping down on developers and restricting the reach that third party developers can achieve with the API – essentially weeding out some of the “fluff”. Part of the reason for this is likely to help in building the ultimate user interest graph.
Enter advertising… yes indeed, Twitter is largely becoming about advertising and it should be no surprise that Twitter is working hard on developing a platform and a resource that advertisers will embrace… perhaps a good move particularly when you look at the dismal results that facebook has had in their efforts to reach users with targeted ads.