From MWC this past week in Barcelona, NOKIA CEO Stephen Elop used aPR event to discuss the year in review and then break into what would be in store from Nokia in 2012 including news devices and details of Nokia maps and Nokia’s Location Services move. Recall, at the event in 2011 Elop focused on the new Nokia / Windows Phone deal with Microsoft. This year was different though, with Nokia announcing 4 new smartphones, 3 running Windows Phone OS and one big surprise in the PureView 808 device which is running Symbian OS – And indeed, Elop did make references to Symbian and indeed you can rest assured that Symbian is far from dead! Symbian S40 is a growing ecosystem and an important play for Nokia – developers need to keep an eye open on this space for sure.
Elop then couldn’t help but discuss Nokia and Location Services, obviously an important area. The new Nokia maps boasts 50X more places, users can save and share favorite spots Nokia drive turns Lumia into a navigation device while the very cool Nokia Public Transport helps people get around. Elop commented how this was just the beginning of Nokia + LBS – “Our vision for LBS is so much broader… 3 questions guide us.. what, where, who?”
- What – what do I want to know
- Who – with whom do I engage
- Where – should I explore
Elop on stage at Mobile World Congress 2012 Press Event
He explained, the Internet answers what and who, social networks provides the who and the social graph while Nokia will answer the where by building a Where location platform – hint!