No matter how big you’re into social media and regardless of what you think, don’t under estimate the importance of keeping a business card with you! I hear and see people all the time touting how business cards are dead and “old school” etc… nonsense! As hard as it may be for you to believe, there’s still many people out there who depend on swapping cards and there’s also many cultures where it’s crucial if you plan on doing business. And so, a tip, ALWAYS keep a business card stuffed in your purse, backpack, or wallet – just in case!
Just recently I bumped into a gentleman who’s a fantastic local contact/resource for me – a total chance encounter! When we were shaking hands and parting ways he asked for my business card (he’s not on twitter) and then I remembered, I have my trusty, single business card for emergencies stuffed in my wallet… SCORE!
My tips for keeping your business cards in order (note: this may not apply to corporate users who must adhere to corp policies):
- Get short/small runs of business cards. Moo.com is perfect for this and you can order batches 50 at a time
- Create custom business cards and always get HIGH quality! Don’t cheap out and make your first impression with a cheap, free business card with advertising on the back
- Create multiple cards each customized for a specific use if applicable. I also highly suggest creating a custom card specific to an event you may be attending – for example, create a Moo card JUST for passing out at the annual Esri user conference. Consider also adding a link or QR code to a slideshare presentation, document, etc… that’s applicable to that event.
- Consider adding a QR code to your card and ALWAYS be sure to include your Twitter name on it!
- Use a service like About.me as your web url landing url to share on your card. For example, I use http://about.me/gletham – This is where I can then share all my social contacts rather than trying to cram them all on my card.
- Consider also getting custom stickers when you order some cards, people love small stickers!
- Be sure to include your linkedin url on your card
- Consider using 2 Styles of cards – get a Business/Professional card and create a new, web2.0-ish style Social card