GeoIQ Rolls out GeoIQ Social to harness the Social Graph… so what is it exactly? Well recently in response to a clients needs for results of a TV ad campaign the company used the suite to identify which geographic areas were most responsive to the advertisements, and maximizing the future campaign investment by targeting the locations where it had the greatest resonance.
From GeoIQ – “we are excited to package that capability into a new product, GeoIQ Social, that will be offered as part of the GeoIQ product suite.” This from the team’s blog – GeoIQ Social is the first and only real-time location-based social media analytics platform. It provides advertisers a user-friendly interface to tap into social media to understand the where, when and impact of their brand and other topics relevant to their brand. In addition, advertisers can layer traditional data sources like Nielsen, Experian and census data with their social media data and other exogenous data like weather to uncover insights into their brand and brand campaigns they never before knew existed. GeoIQ is partnering with brand advertisers like PepsiCo and social media monitoring companies like Gnip to deliver these unique insights.