Anything Geospatial

GIS, Maps, Geo and Location Technology by @gletham

Archives for September 28, 2011

Top 10 Things That You Should Be Including In Your Press Release

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For many companies, the PR and marketing department may be a PR machine, constantly creating and distributing interesting news and press to share with the World.  In the new age of new media you really don’t have to reinvent the wheel, however, for many companies, penning their PR has become rather robotic, with many of the same practices, styles, and tactics being used to get the word out. I receive dozens of PR releases every day, actually, I’m guessing that over the past 10 years I’ve likely received well over 500,000 of them!

With that, I’d like to share a short list of 10 items that anyone creating a press release might/should consider including in their press release:

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Foursquare Global Hackathon, Innovation In Social Location

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Wow, this is awesome. Glad to see the developers hard at work – the hackathon is a brilliant concept and never ceases to amaze me at the wealth of ideas that come out of it.. amazing what a couple of geeks fueled up on coffee, pizza, and redbull can do! Last week’s round-the-clock, round-the-world global hackathon saw more than 500 developers all over the globe produce a ton of incredible apps built on top of the foursquare API – about 90 developers were recognized.

Details of some of the finalists and crowd faves:

  • Sqavenger to create or play a scavenger hunt via text message and foursquare
  • Intersquares (by Mihai Parparita in SF) lets you see the intersection of your foursquare check-ins with a friend’s.
  • Near.co for building the best website using our new venue Push API. A four person team in SF worked through the weekend to build a digital screen replacement so that store managers can usher in the modern storefront with foursquare
  • VenueMachine, which allows venue owners to identify and reward influential visitors in real-time.

See more details HERE on the LBSzone

Here It Is – The All-New Kindle Family From Amazon

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You’ve been hearing about all the speculation for some time now, well the day is here… today Amazon rolled out details of the new Kindle family of devices.  The New Products include:

  • New latest generation Kindle – world’s bestselling e-reader now lighter, faster, and more affordable than ever – only $79
  • New “Kindle Touch” with easy-to-use touch screen – only $99
  • New “Kindle Touch 3G” with free 3G – the top of the line Kindle e-reader – only $149
  • New “Kindle Fire” – the Kindle for movies, TV shows, music, books, magazines, apps, games, and web browsing with all the content, free storage in the Amazon Cloud, Whispersync, Amazon’s new revolutionary cloud-accelerated web browser, vibrant color touch screen, and powerful dual-core processor – all for only $199

Some points of interest:

  • The latest generation Kindle features a new design that is 30 percent lighter at just 5.98 ounces, 18 percent smaller, and turns pages 10 percent faster
  • Kindle Touch is a new addition to the Kindle family with an easy-to-use touch screen that makes it easier than ever to turn pages, search, shop, and take notes
  • Kindle Touch 3G offers the same new design and features of Kindle Touch – small and light, easy-to-use touch screen, storage for thousands of books, and extra-long battery life
  • The new top of the line Kindle Touch 3G is only $149. Kindle Touch 3G is available to customers in the U.S. for pre-order starting today at www.amazon.com/kindletouch3G and ships November 21.
  • Kindle Fire – All The Content–Over 18 Million Movies, TV Shows, Songs, Apps, Games, Books, and Magazines

See Complete Details HERE – Introducing the All-New Kindle Family: Four New Kindles, Four Amazing Price Points

 

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