Some interesting, yet not terribly surprising, numbers on mobile usage coming out of Canada. According to a report summarized on Techvibes, mobile usage is soaring, in particular, the smartphone segment. Some highlights from the feature:
- more than 24.5 million mobile subscribers – not bad for a country of less than 40 million
- One third of subscribers own smartphones (think data consumption)
- 47% between the age of 18-44
- Data usage will set a record in 2012 with over 18.4 Pedabytes being consumed (that’s 3X the amount from 2010) and that soars to 71.5 by 2015
- Consumers are expecting to connect with “brands on the go”
- Websites built with Flash are a constant frustration – think opportunity for mobile developers!
- Over 3/4 of mobile searches have local intent
- Only 18% of websites are optimized for mobile
Percentage of users who access the Internet via phone – Image Credit: TechVibes
See more details on mobile usage in Canada on Techvibes – Research provided via http://www.brickandmobile.com/