I’m really digging this one… Navteq is going to be powering some digital cameras from Panasonic, more specifically, NAVTEQ is supplying NAVTEQ map and location content for Panasonic’s LUMIX DMC-TZ20/ZS10 and DMC-FT3/TS3, the newest member of Panasonic’s LUMIX Series of digital cameras – this is a no-brainer I think! I love the idea of a map/Geo leader getting behind a camera maker and hyping the GPS and location provisioning. I recall back around 2000 when Kodak actually did this with a device called the FIS-265 (I think) where the big selling point of the camera was the GPS and integration with GIS and mapping software… Kodak dropped the ball and never really steamrolled ahead with the device though… big mistake!
The Panasonic LUMIX DMC-TZ20/ZS10 and DMC-FT3/TS3 features a built-in GPS (Global Positioning System) function allowing geotagged images to be pinpointed via POI data supplied by NAVTEQ. As such, images can be shared with friends and families easily. This built-in GPS system automatically tags the latitude and longitude data of each photo taken, giving users details on where the photos or videos were taken. For example, it could show the name of the Country/Region, State/Prov./County, County/Township, City/Town/Village and Landmark. 