Developing a mobile application or service that uses Geofencing and location-based advertising?? You’d better send some $$ to WHERE as they now own the patent on this technology.
About Patent No. 7,848,765 – This patent gives WHERE wide legal protection in the burgeoning space of location based services. The technology will improve the relevancy of WHERE’s Recommendation Engine, ensuring that consumers receive content and coupons that are meaningful, and are delivered where and when they want them. It will also help advertisers on the rapidly growing WHERE Ads network best deliver ads and coupons to nearby consumers who have expressed interest in their products.
The company has been chasing this patent for 5 years now and according to CEO Walt Doyle, this helps the company in achieving a goal of owning the “pre check-in” space. See the official PR here
