I simply had to share this video provided by William Castleman…
Archives for December 22, 2010
Recall a couple of weeks ago SimpleGeo announced details of the public Beta offering of their Context and Places services. Recall SimpleGeo Context provides relevant contextual information such as geographic boundaries, weather, and demographics for a specific location – obtain meaningful, real-time information for a place based on lat/long. SimpleGeo Places is a free database of business listings and points of interest (POIs) that enables real-time community collaboration – Places leverages a mixture of crowdsourcing and automation technologies.
Not to be outdone, the company has made some interesting announcements today via their blog, giving the developer/hacker some more ammunition and tools to use over the holiday season! Today the company announced a slew of tools for the developer including:
- Address Geocoding tools
- Individual product pages
- Featurespecs via QR code
- updated clients supported including Android, Java, and Python support
Developing a mobile application or service that uses Geofencing and location-based advertising?? You’d better send some $$ to WHERE as they now own the patent on this technology.
About Patent No. 7,848,765 – This patent gives WHERE wide legal protection in the burgeoning space of location based services. The technology will improve the relevancy of WHERE’s Recommendation Engine, ensuring that consumers receive content and coupons that are meaningful, and are delivered where and when they want them. It will also help advertisers on the rapidly growing WHERE Ads network best deliver ads and coupons to nearby consumers who have expressed interest in their products.
The company has been chasing this patent for 5 years now and according to CEO Walt Doyle, this helps the company in achieving a goal of owning the “pre check-in” space. See the official PR here