NAVTEQ Natural Guidance breaks new ground by enabling guidance the way humans provide directions to each other—through the use of descriptive reference cues (think real directions) . Launched at the IFA consumer electronics show in Berlin, NAVTEQ Natural Guidance leapfrogs today’s linear navigation instructions—e.g. ‘turn right in 50 meters on Kurfuerstendamm—by guiding the way humans instruct each other, through descriptions of orientation points such as distinctive points of interest and landmarks—e.g. ‘turn right after the yellow shop” or ‘turn right at the traffic signal.’ Research shows consumers desire more intuitive and practical directions because it is easier to follow and allows the user to keep their eyes on the road. NAVTEQ Natural Guidance enables applications to use recognizable and easily understandable points of reference close to the decision point to highlight the next maneuver.