Did you know that Esri has an official ESRIUC conference map/webmap? Jump to http://uc2010.esri.com/map/ and check it this fine web service. the map is designed to help attendees find their way around the huge, San Diego convention center (SDCC). Pan around the venue on the map, toggle on/off levels and query or search for rooms by name, the map will return possible hits and show your room on the map with a pin.. very handy! Indeed every conference should have this as a resource… I wonder if there’s an iPhone friendly service that I can pull up on the new ArcGIS iPhone app?