Ok, you finally caved to all the ranting from your employees and have launched a corporate twitter account. so now what? Are you actually using your Twitter? How Are you using it? Who’s using it? there’s many considerations. All too often I see a company launch a Twitter, post a couple of tweets and that’s basically it. Simply put, these guys have failed to plan and their Twitter efforts are likely going to fail as well. Like anything else online (a blog, facebook page, website) your Twitter account needs attention, needs to be managed, and needs a life (and a personality). Your company needs to determine who has access to the Twitter and what kind of information will be posted. But don’t stop there.
Tell People About It – You need to tell your clients and potential clients that your twitter account is there. Be sure to include your twitter name on all your corporate information, particularly in your staff email signatures, on your company contact page, include in your press releases, and if you blog be sure to make your twitter visible from there – I suggest using a Twitter widget and embed your latest Tweets on your blog.