AT&T’s recent announcement about limiting data usage by customers – think, farewell to unlimited data plans – has generated loads of discussion and riled up many mobile users. Here we have some details about the long term effect AT&T’s new data pricing will have on consumer’s wallets. BillShrink has just compiled research showing that average data usage per person has risen a dramatic 3.5x over the last 15 months. BillShrink also would like to bring to light the fact that iPhone users are going to be paying twice for each song and app downloaded from iTunes, as that data usage will be counted against AT&T customer’s limited data plans.
According to Satyavolu, “As data usage continues to ramp up, the elimination of unlimited packages will hurt people more and more. Not only will it take a big toll on their wallets, but people will start to think twice about downloading videos and music on the go.” He continues, “While AT&T’s new data package will give the third of smartphone users who average under 200MB of data some short-term relief, about $15/month, most of these customers are the non-iPhone users (based on average iPhone usage numbers). The majority of moderate iPhone customers are going to see small savings – $5 month, and but get significantly less flexibility accessing the web from their phones (usage that is growing, especially as more streaming apps get approved by Apple as they have been recently). The biggest immediate impact and long-term harm will be on heavier iPhone users and people who tether, who typically have the highest data usage and will be paying overage fees each month.” See more on this at http://www.billshrink.com
See also the PR – AT&T Announces New Lower-Priced Wireless Data Plans