Foursquare has taken off in popularity, for the geeky mobile tech gadget user anyway, however, for the business owner who is actually too busy working to even have a clue what foursquare is all about, how do you take ownership of your business listing on foursquare and perhaps more important, how to offer visitors a special discount, freebie, or special offer?
Creating foursquare specials for your business is relatively easy thanks to an update to the process by foursquare. Here’s a quick primer on how the whole process will work. Foursquare has a section devoted to the Business Owner – see http://foursquare.com/businesses/. To accomplish this you’ll need to locate and Confirm your business information and Create your first special. Start off by logging into your foursquare account – if you don’t have one yet then create one – no doubt many business owners may not have one yet. Then you can start your claim for a business.
Start at the Business Page and use the search for a business name to identify your business or see if it exists in the database – create it if it doesn’t exist (note, your business may already exist although it could have been created by a foursquare user who paid you a visit – if so you’ll want to correct/valifate the info). Then you start your claim, this is where you can add details, verify metadata, and add useful information and even specials (like a freebie offer for visitors). Currently foursquare has a somewhat archaic, albeit manual verification process so once you claim a business you’ll need to wait on some form of verification performed by the foursquare team. Interesting to note that there is an option for a marketing firm or third party rep to claim the business on behalf of the owner. The most common form of special currently is a prize offer for the Mayor… somewhat cool I guess, although I have my doubts about this one and would prefer to see reward style discounts to customers for repeat use… for example, get a discount or free cookie for every 5th checkin!
Add A Venue to foursquare – a form enables you to provide contact information, address, phone.
As a testbed, I created a new Venue for a special event. Now attendees will be able to discover and check-in to the venue while attending the event. We also have a special offer for anyone who checks-in!
I also suggest adding your business to CitySearch