Microsoft’s new search brand

Just announced minutes ago, Bing is a new brand from Microsoft – from Microsoft… Bing is specifically designed to build on the benefits of today’s search engines but begins to move beyond this experience with a new approach to user experience and intuitive tools to help customers make better decisions, focusing initially on four key vertical areas: making a purchase decision, planning a trip, researching a health condition or finding a local business. Internet search has become the No. 1 avenue for finding information and getting things done. But with more than 200 million Web sites online (and counting), most search engines are ill-equipped for the task. Not Bing. What about maps?? Microsoft’s mapping platform, Virtual Earth, will now be branded as Bing Maps for Enterprise.See more in this Announcement or see also http://www.discoverbing.com/behindbing/