Archives for November 29, 2008

Interesting research findings out of a European study commissioned by Nokia… of signifigant interest this tidbit regrding the findings of the report… “suggests that the end of the traditional map and compass is fast approaching” “More people are becoming comfortable with using navigation tools on their phones and in their cars, and are seeing direct benefits from using these devices in their everyday lives,” says Marita Markkula, head of Marketing for Nokia Maps. Some of the findings include:

• Digital navigation overtakes traditional maps
• More than 25 percent of people surveyed rely on online and mobile navigation tools to find their way around.
• The country with the world’s best sense of direction is Germany
• One in ten women admits to not being able to read a traditional map, twice the number of men
• One in five people believe a sense of direction is genetic
• despite huge advances in online maps and mobile navigation, almost everyone surveyed (93 percent) still get lost regularly
• Getting lost is affecting people’s personal lives (like missing a date!)
• More people are becoming comfortable with using navigation tools on their phones and in their cars
• Britain prefer to use local pubs to signpost directions to others

See Results of a Global Study Into How People Find Their Way Around here