Today I was offered an invitation to sit in on an informal Q&A with the Nokia Email Service (Beta) Management Team. Via Tangler, we bombarded the team with questions for an hour. the following are some of the items of interest I picked up on during the conversations. This feedback is valuable in helping us to get a vision of what we can expect from this service down the road – thanks Nokia for taking part in this.
At Nokia we believe, even though mobile email has been available for years, the amount of users who use mobile email has been dissapointgly low
– When a consumer walks into a phone store, and asks to see all the email phones, the clerk pulls out seven qwerty keyboard devices… three blackberries, two nokias, two other phones. today, chances are, the blackberry gets picked quite often… they have a nice email solution with nice phones.
but, most people come into a phone and say “show me your best camera phone”
or your best music phone
or the phone with the longest battery life
or phones for active lifestyle
or phones with GPS navigation
or phones under $100
Chances are for those categories, there’s more Nokia’s in those categories than any of our competitors.
Nokia will win its generous share of these phones… and once they choose the Nokia, the operator has the opportunity to sell the consumer email on their phone.
“Through our research, we have found that there are three main obstacles to the adoption of mobile email”
2. those who discover email on the phone have a very difficult time getting it setup and functioning.
3. Unpredictability of cost – users don’t have control over how many emails they receive, worry about receiving large bill at the end of the month”.